10ton is a New York company dedicated to creating outstanding, engaging online video—ads, original series, shorts, and destination sites.

MERP Music Video

A few months ago I directed this music video for the band, Savoir Adore and the web show “$99 Music Video”. I almost completely forgot to post it. It features a lot of “live-action animation” and other fun stuff that one can do for almost no money.

More BigScreen LittleScreen

We’re going to have a different meetup tomorrow, a Conversation With IFC. Over the next couple of months we’re going to vary the meetup a good bit and have some very interesting events.

Behance Magazine article on 10ton

The good people at Behance Magazine wrote up an article on 10ton that talks a lot about our collaboration. Here’s a snippet:

Realizing that internet-specific video has a different audience and different motivations for advertising and entertainment purposes, Matthew Semel explains his team’s simple mission. “Our goal is to create entertaining high-quality video content for the web. With all of the noise out there right now, it’s vital that web content, especially in video, offers something that is either very different or something that users will really want to see. By focusing on quality and very well-crafted ideas, we’re hoping to rise above the noise.”

Read the rest of it here.

Biggest BigScreen LittleScreen Ever

Tonight’s pre-PodCamp BigScreen LittleScreen is going to be the biggest one yet. Come see creative online video and discuss it with a fun group of people.

10ton launches Carded “Season 2″

We’ve just launched “Season 2″ of our video e-card site, Carded. A lot of people told us that they enjoy watching the already existing cards for their entertainment value, which inspired us to release new cards in the model of a web show.

For the next six weeks there will be a new card every Monday, Wednesday, and Friday. There are some very funny ones in this batch. Enjoy!

Happy St. Patrick’s Day from 10ton

In honor of St. Patrick’s Day we’ve posted 2 new video e-cards to Carded.tv. Enjoy!

10ton on Current

We just finished a piece for Current about Work At Jelly, a casual co-working event that just celebrated its second birthday this last week!

Co-working is certainly an important and growing trend. We’re definitely going to see a lot more of this in the near future. Check out the video.

BigScreen LittleScreen February Meetup

The next BigScreen LittleScreen is tonight, February 27th at 6:30pm. It’s shaping up to be a really good one, with a lot of varied presentations. It’s always a fun and interesting time, so you should come. Sign up now.

Live Carded.tv Demo at Web2NewYork

Chris will be doing a live demonstration of Carded.tv, our new video e-card site at the Web2NewYork meetup at the Gallery Bar at 6pm. It’s a very fun demonstration, and there still room, so sign up now.

Interview on XM Radio

“Let’s Consider the Source” will be airing an interview with me about online video, today, February 19, at 7:30pm EST on XM Public Radio (XM Channel 133). In the interview we talk about a lot of the topics that are in my presentation, so if you have XM, check it out.