Just this morning we launched our new site, Carded.tv!

Carded.tv is an exciting new way to customize and send video e-cards with such funny greetings as “Congrats on your divorce” and “Drunk and thinking of you”.

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10ton is featured this week on nextNYers , a web series profiling New York based technology, new media and Web 2.0 companies.

Chris and I, talk with nextNYers host, Meghan Mitchell, about 10ton’s role in a rapidly expanding market, our evolving strategy, and our vision for online video in 2008.

In 2007, New York established itself as the epicenter of the online video content world: nextny.org. As viewers and content producers continue to expand both the scope and depth of the space we expect nothing less from 2008!

Watch us here.

The fourth meetup for, BigScreen LittleScreen, a forum for online video and interactive content creators and enthusiasts, is tomorrow! They keep getting better and better. You should sign up and show up tomorrow!

One of the most challenging things that I’ve found in working with clients is that most of them, even those in the interactive or advertising industries, aren’t aware of the trends and possibilities of online video. Many people are excited, but don’t know how to handle it. I’ve found it’s important to educate potential clients.

That’s why I created the Online Video Crash Course. It’s an entertaining, informative, 25 minute presentation brings everyone up to speed and makes sure that we’re all talking about the same thing. And we get to watch and discuss some great online ads.

It covers topics such as:

• The popularity and reach of online video.
• What actually is a viral video? And what makes them work, or fail?
• Beyond viral videos: Serial content, online TV shows, destination sites
• Great online ads.
• Is it an ad, or isn’t it? The importance of authenticity.
• The formula for successful viral videos.
• How to engage an audience.
• Promotion, distribution and seeding.

If you’re an advertising agency, interactive shop, or company that’s interested in learning what’s going on in the world of online video and how to use it effectively, please let me know and I’d be happy to come speak to your group.

The third meetup for, BigScreen LittleScreen, a forum for online video and interactive content creators and enthusiasts, it almost upon us! This MeetUp is slightly different than some of the other video Meetups, because our focus is on using technology creatively rather than just the technology itself. So far it’s been an interesting and entertaining event.

The next meetup is tomorrow, October 25, at 6:30pm.

Please sign up and stop by.

Proctor and Gamble has made a great step in the right direction with their new mobile and web show Crescent Heights.

That’s right, advertisers are starting to learn that the focus has to be on the content and not on just pitching a product. By doing this they can build their brand image. The NYTimes article about the show explained what’s so important about this:

The initiative follows that of other marketers and retailers who have found that, especially among their younger customers, sometimes the best way to advertise is to, well, not advertise.

How could they do an even better job? Advertise even less. Right now Tide is still too front and center. The logo sits at the top left, which is far too prominent. The website is www.tidecrescentheights.com.

Next time, the show should be the number one brand, not Tide. Offer it as a video podcast, put it in the iTunes podcast directory. This is the next step: companies learning to free their content.

All things considered, it’s still great that they’ve managed to get this far.

Henry Blodget of Silicon Alley Insider reports the following stats on online video from an Avenue A/Razorfish study:

• 67% regularly watch videos on YouTube, etc.
• 95% have watched online videos in the last 3 months.
• 49% have uploaded online videos in the last 3 months
• 85% have watched online movie previews in last 3 months.
• 71% have watched a TV show online in the last 3 months.

Entertainment lawyer Kevin Morris seems to have a better understanding of the world of online entertainment than most. He’s got a great quote in a recent NYTimes article:

“Everybody says that content is king, but they’re not acting like it,” Mr. Morris said. “On the tech side, they don’t have any cultural understanding of the tradition of paying for talent. They’re enamored of user-generated stuff because they think ‘Entourage’ is real — that they’re going to get ripped off.”

He continued: “The media companies, meanwhile, are so big, they have no spirit of entrepreneurialism and they’re obsessed with being tough. Nobody wants to be the guy that overpaid. It creates a risk-averse culture, just at a time when we need risks.”

He’s right. With a few small exceptions, the world of online video is still obsessed with two things right now: technology and user-generated content. While content is king, everyone is afraid of it, and because of that they are also afraid to take risks. The old-school media companies, with all of their money, are racing themselves to the bottom.

Where does this leave us? My prediction is that we’re going to continue to see the real groundbreaking online video work from small companies and less traditional online media companies. The movie studio of the future isn’t at a lot in Burbank, but is in some office building in New York.

Now’s the time to jump in.

The Cream, owned by Michael Eisner’s Tornante had this to say about Get Engaged Quickly:

For a company’s calling card first video, “Get Engaged Quickly” is a home run. Created by a group that formed 10ton, a company whose job it is to help advertisers and media companies exploit the rapidly growing potential of online videos.

With the short, they prove they have the smarts and creativity. It is fast, funny, and quite impressively shot, a seemingly continuous shot through the exaggerated meeting, courtship, and engagement of a couple. 10ton realizes that opportunities for filmmakers as well as advertisers are vast as Internet entertainment starts to boom. With “Get Engaged Quickly” they prove they could be a player when it comes to bridging that gap.

According to a new Pew Internet & American Life report, 57 million Americans watch online video every day, and 13% of American adults report they have downloaded video ads.

The Pew Internet & American Life Project’s first major report on online video also shows how many video viewers have contributed to the viral and social nature of online video. More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.

View PDF of the report