The good people at Behance Magazine wrote up an article on 10ton that talks a lot about our collaboration. Here’s a snippet:

Realizing that internet-specific video has a different audience and different motivations for advertising and entertainment purposes, Matthew Semel explains his team’s simple mission. “Our goal is to create entertaining high-quality video content for the web. With all of the noise out there right now, it’s vital that web content, especially in video, offers something that is either very different or something that users will really want to see. By focusing on quality and very well-crafted ideas, we’re hoping to rise above the noise.”

Read the rest of it here.

We’ve just launched “Season 2″ of our video e-card site, Carded. A lot of people told us that they enjoy watching the already existing cards for their entertainment value, which inspired us to release new cards in the model of a web show.

For the next six weeks there will be a new card every Monday, Wednesday, and Friday. There are some very funny ones in this batch. Enjoy!

In honor of St. Patrick’s Day we’ve posted 2 new video e-cards to Carded.tv. Enjoy!

We just finished a piece for Current about Work At Jelly, a casual co-working event that just celebrated its second birthday this last week!

Co-working is certainly an important and growing trend. We’re definitely going to see a lot more of this in the near future. Check out the video.

Chris will be doing a live demonstration of Carded.tv, our new video e-card site at the Web2NewYork meetup at the Gallery Bar at 6pm. It’s a very fun demonstration, and there still room, so sign up now.

“Let’s Consider the Source” will be airing an interview with me about online video, today, February 19, at 7:30pm EST on XM Public Radio (XM Channel 133). In the interview we talk about a lot of the topics that are in my presentation, so if you have XM, check it out.

Just this morning we launched our new site, Carded.tv!

Carded.tv is an exciting new way to customize and send video e-cards with such funny greetings as “Congrats on your divorce” and “Drunk and thinking of you”.

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10ton is featured this week on nextNYers , a web series profiling New York based technology, new media and Web 2.0 companies.

Chris and I, talk with nextNYers host, Meghan Mitchell, about 10ton’s role in a rapidly expanding market, our evolving strategy, and our vision for online video in 2008.

In 2007, New York established itself as the epicenter of the online video content world: nextny.org. As viewers and content producers continue to expand both the scope and depth of the space we expect nothing less from 2008!

Watch us here.

One of the most challenging things that I’ve found in working with clients is that most of them, even those in the interactive or advertising industries, aren’t aware of the trends and possibilities of online video. Many people are excited, but don’t know how to handle it. I’ve found it’s important to educate potential clients.

That’s why I created the Online Video Crash Course. It’s an entertaining, informative, 25 minute presentation brings everyone up to speed and makes sure that we’re all talking about the same thing. And we get to watch and discuss some great online ads.

It covers topics such as:

• The popularity and reach of online video.
• What actually is a viral video? And what makes them work, or fail?
• Beyond viral videos: Serial content, online TV shows, destination sites
• Great online ads.
• Is it an ad, or isn’t it? The importance of authenticity.
• The formula for successful viral videos.
• How to engage an audience.
• Promotion, distribution and seeding.

If you’re an advertising agency, interactive shop, or company that’s interested in learning what’s going on in the world of online video and how to use it effectively, please let me know and I’d be happy to come speak to your group.

The Cream, owned by Michael Eisner’s Tornante had this to say about Get Engaged Quickly:

For a company’s calling card first video, “Get Engaged Quickly” is a home run. Created by a group that formed 10ton, a company whose job it is to help advertisers and media companies exploit the rapidly growing potential of online videos.

With the short, they prove they have the smarts and creativity. It is fast, funny, and quite impressively shot, a seemingly continuous shot through the exaggerated meeting, courtship, and engagement of a couple. 10ton realizes that opportunities for filmmakers as well as advertisers are vast as Internet entertainment starts to boom. With “Get Engaged Quickly” they prove they could be a player when it comes to bridging that gap.