Just this morning we launched our new site, Carded.tv!

Carded.tv is an exciting new way to customize and send video e-cards with such funny greetings as “Congrats on your divorce” and “Drunk and thinking of you”.

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Proctor and Gamble has made a great step in the right direction with their new mobile and web show Crescent Heights.

That’s right, advertisers are starting to learn that the focus has to be on the content and not on just pitching a product. By doing this they can build their brand image. The NYTimes article about the show explained what’s so important about this:

The initiative follows that of other marketers and retailers who have found that, especially among their younger customers, sometimes the best way to advertise is to, well, not advertise.

How could they do an even better job? Advertise even less. Right now Tide is still too front and center. The logo sits at the top left, which is far too prominent. The website is www.tidecrescentheights.com.

Next time, the show should be the number one brand, not Tide. Offer it as a video podcast, put it in the iTunes podcast directory. This is the next step: companies learning to free their content.

All things considered, it’s still great that they’ve managed to get this far.

Videoclix just demonstrated their software at the FOOA. It allows a user to click anywhere in a video and get a relevant link. The software itself appears to be very powerful. Coming from a graphics background, I’ve done a lot of video tracking in my time, and their tracker is more advanced than some $5,000 compositing software that I’ve worked with.

There are two things that really impress me about Videoclix. The first is that it works seamlessly with existing technology. It will work in a normal quicktime or flash video without any special plugins or software. Even more importantly, it will allow for even more creative uses of online video. It’s not the kind of thing that gets in the user’s face, and since I personally like to click things a lot I could see myself just clicking through their videos to see what happens.

I’m looking forward to seeing more use of Videoclix in the future and I always get excited about technology that allows for more creativity.

At 10ton, we have become fans of a particular form of advertising that has a great deal of potential online: branded content. Branded content is an ad that draws your attention to the product, but provides an experience that’s more like entertainment. What makes branded content different?

• People can pass it along to their friends. The current buzzword for this phenomenon, a term which we’re not too enamored with, is going viral. The best way to improve the odds of this happening is to make your ad as entertaining as possible.

What does branded content look like? It can be anything from a short video to a whole online TV network. Your Perfect Girl is branded content, promoting a dating site. Bud.tv is a whole network of branded content, consisting of online shows designed to appeal to beer drinkers. A new site, Get the Glass is a 3d milk themed video game for kids.

In my next post I will go further into why branded content works, and why the Internet is the perfect venue for this hybrid form of advertising.

Google recently launched a series of video ads, which I first saw on LinkedIn, a business social network that now features video advertising throughout the site.

This ad has a homemade look to it, as if a bunch of Google engineers made it up and shot it right in their cubicles. It features a bunch of evil puppets that attempt to deliver spam into another puppet’s Gmail account, meeting their untimely doom at the hands of a giant pair of scissors. It reminds me of a low-budget version of the Fandango paper-bag characters.

What’s innovative about this ad is that it’s part of a series, and links to other ads in the series are embedded right in the player. So if a viewer finds this ad entertaining, they can just click the “next video” link to watch another video in the series.

Another interesting aspect of this ad is the product it’s for. You’d never see a traditional TV commercial for a product like GMail. First, GMail absolutely free, and that makes buying expensive TV time uneconomical. Second, Gmail appeals to a fairly narrow audience when compared with mass-market consumer products like cola, diapers, and insurance.

This is the first Google commercial I can ever recall seeing. As online commercials become more prevalent, companies that traditionally haven’t made commercials will start to do so. This will happen because the Internet makes the cost of distribution dramatically lower. Online, the creative will make up a much greater share of the cost of producing a commercial compared to buying TV time.

The only problem with this ad was that when I wanted to watch more of them, I couldn’t find it again on LinkedIn! If you’re going to make something that’s entertaining, make sure to provide a way to get back to it!

Who likes talking about tampons, or back hair, or pregnancy tests?

Apparently, some people really do!

According to today’s New York Times the marketing approaches taken by makers of many formerly taboo products, such as condoms and female hygiene products, are changing. Products formerly relegated to innuendo are taking the front door – introducing racy, and often hilarious new ad strategies.

With it’s generally permissive flavor, viral online video is at the forefront of this movement – pushing both the boundaries and funny bones of all those watching.

Here’s a wildly successful internet-only spot for the Philips Norelco Bodygroom shaver directed at men under 40 who want to give a little trim to ‘all those other parts’.

And while it seems unclear whether the trend of hairless men will continue – it does seem to be working for advertisers.

Philips Norelco reported a triple in forecast sales of the Bodygroom shaver.

Well, I’ve finally found her—the perfect girl. I knew she was out there, somewhere. Actually Lee introduced us.

She says all the right things. Damn, this girl’s got my number.

All brought to you by yourperfectgirl.com—an amazing use of customizable viral video. Amazing? Well, perfectgirl’s even got someone for my neighbor Maurice, the balding, unemployed, Star Wars fanatic.

…His mother’ll be so happy.