One of the most challenging things that I’ve found in working with clients is that most of them, even those in the interactive or advertising industries, aren’t aware of the trends and possibilities of online video. Many people are excited, but don’t know how to handle it. I’ve found it’s important to educate potential clients.

That’s why I created the Online Video Crash Course. It’s an entertaining, informative, 25 minute presentation brings everyone up to speed and makes sure that we’re all talking about the same thing. And we get to watch and discuss some great online ads.

It covers topics such as:

• The popularity and reach of online video.
• What actually is a viral video? And what makes them work, or fail?
• Beyond viral videos: Serial content, online TV shows, destination sites
• Great online ads.
• Is it an ad, or isn’t it? The importance of authenticity.
• The formula for successful viral videos.
• How to engage an audience.
• Promotion, distribution and seeding.

If you’re an advertising agency, interactive shop, or company that’s interested in learning what’s going on in the world of online video and how to use it effectively, please let me know and I’d be happy to come speak to your group.